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She did this 4 years ago and look what happened…

I was chatting on the phone with a long-term client of mine the other day when she told me something extraordinary.

She had a conversation with a potential client about a high-end service that her company offers. The potential client was very interested, but because it’s a very personal skin care service, she wanted to think about it.

That afternoon, she called my client back stating that she did some research online about the procedure, and the very first article that came up was an article that my client was quoted in.

She booked her series of appointments that day.

Here’s the thing: That article was 4 years old. The information was still relevant, but my client had all but forgotten that the article was out there. But it was still out there working to generate awareness and build credibility.

It made me think about all of the places that she and other clients have been quoted online the past and how it’s all still relevant today.

Because once you get publicity, it’s yours forever:

  • You can use the logo of the media outlet in your marketing materials forever.
  • As long as the media outlet hasn’t taken it down, it’s still out there providing you with a high-authority back link to your web site, which boosts your SEO.
  • You can take a screen shot of it and let web site visitors read it forever.
  • You can put it in a speaker’s demo reel or an intro video on your web site.
  • It is found by search engines when potential clients searches your name and/or topic of expertise.

The value of just being quoted in an article can change your business, just like it did my client’s.

In my Profit from Publicity program, I teach how to pitch yourself to reporters who are looking for experts just like you to quote in their articles. Interested in learning more? Book some time on my calendar and let’s talk.


© 2015 Meredith Liepelt, Rich Life Marketing

Meredith Liepelt is a Brand Strategist specializing in creating visibility for experts. For branding and marketing insights, challenges and inspiration, visit

This article may be reprinted when the copyright and author bio are included.

November 27th, 2015|0 Comments

You Won’t Believe What Happened to This Client

We-are-in-the-newsI recently had a client who had invested heavily – I mean heavily – with a big shiny PR firm. It was the kind of PR investment where you hold your breath and pray to God that you become more famous than Oprah.

They got two small media hits.

(Sad face.)

They left that PR firm, called me, and we started working together.

In a matter of three weeks, they had:

  • 2 TV segments in 2 different markets
  • 1 newspaper article in a wealthy market
  • An article on one of the biggest and most prestigious industry media outlets
  • A meeting request from a nationally-recognized industry influencer who is regularly featured on the Today Show, CNN and many other shows.
  • Articles and other placements on over 7 other media outlets
  • Newly formed relationships with key industry reporters at The Wall Street Journal, USA Today and other major media outlets

And they did this for a fraction of what the big shiny PR firm charged.

Here’s the thing:

You can do this, too.

OK – not these exact results, but something that looks sort of like this provided that you have a coaching, consulting or small business that is already making money consistently. If that sounds like you, and you want the kind of publicity that helps you to up-level your clientele and draw more eyeballs to your current offerings, let’s talk soon. Book time on my calendar.


© 2015 Meredith Liepelt, Rich Life Marketing

Meredith Liepelt is a Brand Strategist specializing in creating visibility for experts. For branding and marketing insights, challenges and inspiration, visit

This article may be reprinted when the copyright and author bio are included.

November 22nd, 2015|0 Comments

Owned/Earned/Paid Media – What’s the Diff and Why Should I Care?

spread-the-wordYou may have heard the term “owned media” before and wondered what the heck people are talking about. Today’s article sheds some light on these new terms and distinctions that have come about in the last several years and how thinking about these in new ways can help you in your business.

Owned Media: This is media that you create and control. Yes – YOU! In control of the media. This includes things like your blog, podcasts, webinars, teleclasses, social media, articles, your YouTube channel, memes you create, your newsetters, infographics, and so on.

Paid Media: This is media that you pay for like Facebook or Twitter ads, paid TV or radio shows (infomercials), magazine ads, and advertorials.

Earned Media: This is what people traditionally think of as “PR.” This is when your name is mentioned in the media, you have a feature article written about you and/or your company, or make an unpaid appearance on a TV or radio show. This also includes press releases and requires activities like media relations which means targeted pitching to the media.

Why are these distinctions important? Because you can benefit from all three of these categories, and you can have them all feed off of each other to boost your effectiveness when you use them the right way.

For example, let’s say you are a career coach and you are quoted in an online article on Congratulations on your earned media! You now have bragging rights! But don’t stop there. Share a link to the article in your owned media channels (your web site, blog, newsletter, social media channels and so on) and add the logo to your next Facebook or trade magazine ad (paid media) to further enhance your credibility.

In another example, let’s say that you are writing an article series on your blog this month covering topic X. Obviously, writing articles and placing them on your blog is your owned media. But you can write and issue a digital-optimized press release (earned media) to announce your article series and drive traffic to your blog. If you wish, you can also place an ad on Twitter or Facebook (paid media) to drive more traffic to your blog and increase readership of the series.

The more you can leverage each type of media, the more effective your marketing can be. Call me crazy, but this is what I call SUPER FUN! I see it as leveraging all the incredible things that you are already doing.

Want more help with this?  Sign up for a free consultation with me here:


© 2015 Meredith Liepelt, Rich Life Marketing

Meredith Liepelt is a Brand Strategist specializing in creating visibility for experts. For branding and marketing insights, challenges and inspiration, visit

This article may be reprinted when the copyright and author bio are included.

October 28th, 2015|0 Comments

Why Trying to be on Ellen, Steve Harvey, and Good Morning America Keeps You Small

What the what? That doesn’t even sound right now, does it?

I know. But stay with me here…

You’ve probably heard for years to “dream big” and “go big” and that kind of thing. Me too. And yes, I’m all for it.

But here’s the problem as it relates to media coverage: Being on Ellen (or any specific media outlet) is NOT a marketing plan. It’s a dream. It’s a dream worth having and pursuing, but it’s important to understand what “pursuing” really should look like.

Pursuing big media wins is about working out your messaging, talking points, pitching skills, demonstration skills, clothing, hair style, and all the other nuances it takes to get any media coverage. A great place to work on these things is getting local or regional or niche media coverage, so when you decide to go for top-tier placements, you’re truly ready for the big time.

Now you may be saying, “But I know someone who was booked on X show without having much experience.”

Ok. Sure, you could have the good fortune to meet a decision-maker at your dream top-tier media outlet and get yourself booked based on your personality and ability to pitch yourself succinctly with your polished sound bites and clever branding. It could happen.

Read more »

October 25th, 2015|0 Comments

A PR Lesson from Lionel Richie

I have a quick story to share with you today:

Lionel-RichieI have had the opportunity to meet Ken Kragen, the founder of We Are the World, several times. He tells the story of when he was managing Lionel Richie back in the day. (I may have some of the minor details missing here but you’ll get the point.) Ken thought Lionel would have an immediate Gold record on his hands when he booked him on a live show on a top-tier media outlet with an astronomical number of viewers.

However, after the show aired, there was not much impact to record sales.

Ken, being the uber-smart business man he is, did not feel discouraged to the point of inaction. In fact, he got Lionel booked on three other media outlets shortly thereafter which ended up helping record sales to skyrocket and become the hit they wanted.

The lesson here is this: Consistent media coverage can be much better than one big win, even when you are a already a super-star, uber-talented and a household name with tons of fans, like Lionel Richie.

Want to learn how to position yourself and get more consistent media coverage?



© 2015 Meredith Liepelt, Rich Life Marketing

Meredith Liepelt is a Brand Strategist specializing in creating visibility for experts. For branding and marketing insights, challenges and inspiration, visit

This article may be reprinted when the copyright and author bio are included.

September 24th, 2015|0 Comments

An Eternal Asset — 7 Reasons To Write A Book

I was so impressed by my friend Barbara Wayman’s article about her new book that I asked her if I could share it here on my blog. It’s an honest look at why she wrote her book and the results she has gotten from book sales and going through this entire process. If you know Barbara, you know that she’s a deep thinker and has super-amazing, original thoughts and expert insights popping up all day long, so I simply couldn’t wait to learn more about her secrets to living an extraordinary life! I was not disappointed. In this article below she shares a lot about her book (which I highly recommend only if you want to live an extraordinary life), some of the reasons she wrote it, the obstacles she overcame, and how these things may help you to write that book you’ve always dreamed of. As the author of two self-published books myself, I say “bravo!” to her insights here.



An Eternal Asset — 7 Reasons To Write A Book

A guest post by Barbara Wayman

Living an Extraordinary Life book coverLast month I published my first book. It’s a non-fiction, self-help book designed to teach women (and interested men) specific ways to step into their power and own their greatness.

By far the number one question about the book I’ve received is, “How is your book selling?”

The answer is that it’s selling well and I am quite happy. But what people don’t understand is that most self-published books on the market sell less than 100 copies. Ever. Most publisher-published books on the market don’t fare much better. They average 250 sales per year.

You may be surprised to hear that. I think we assume that the books we see at the bookstore are selling tens of thousands of copies, if not hundreds of thousands. But that simply is not the case for the vast majority.

Technology has made it easier than ever to publish a book.

Right now, there are over 4,500 new books coming out every single day and that number will only increase over time. With so much competition, it’s hard to make an individual book stand out, which is why most of them typically sell to the author’s and publishers’ established communities.

I understood this reality before I undertook my own book project. I knew I was never going to get rich from creating this one book. But there are so many other great reasons to put forth the effort anyway.

Read more »

September 2nd, 2015|0 Comments

Five Twitter Handles to Follow For More Publicity

I’ve been using Twitter more lately to source media opportunities for myself and my clients. Perhaps these handles will help you to get more media coverage, too.

1. @HelpAReporter

You may have heard of and even use the free service called Why not also follow them on Twitter? This service is used by Wall Street Journal, New York Times and 45,000 other journalists who need experts (that’s YOU!) for their stories.

2. #UrgHARO

Ok, so this is a hashtag, not a twitter handle. (A hashtag simply means that you use the pound sign (#) and not the at sign (@).) When you follow this hashtag, you’ll see urgent requests from reporters who use Help A Reporter (see #1 above) and are extremely tight deadlines. Be among the first to help them out and win more media coverage.

Read more »

August 9th, 2015|1 Comment

Twitter PR Tip

twitter birdYou probably know that Twitter is a great tool to use to connect with reporters, news anchors and journalists. But did you know that you don’t have to follow them on Twitter to add them to a list? If you want to build relationships with members of the media, simply search for them, click the little “wheel” icon next to “follow” then create a list called “Local Media” or “Media Covering My Industry” or something like that. You can make your list private so nobody can see or use your list. Once you have started your list, check it daily. Interact with them. Retweet them. Comment on their stories. In other words, build a relationship with them. You may be able to eventually pitch them a story or respond to a last minute need for a story.

Give it a go!  Your brand will thank you!

June 30th, 2015|0 Comments

How to Nail Your Next Television Interview

So you landed your first TV appearance. Congratulations to you! If you’re like most of my clients, you’re a combination of excited and frightened. This is normal because you want to do well. To help you feel prepared, here are some tips I offer to my clients who are going on TV for the first few times, until it becomes old hat to them.

General Success Tips

  • TV-appearanceNothing is ever off the record. Always assume you are being recorded. I had a doctor on TV once who was saying negative things about another profession after they put his mike on! I had to ask the camera crew if they were filming yet and thankfully they were not. Let’s just say he never made that mistake again!
  • When the interview is over, stay on the set until the interviewer, producer or host tells you that the interview is over. They may fade out or keep broadcasting the “after the interview” chit chat you on the set. Don’t “run” off the set in nervous fit on a live show being broadcast.
  • When giving out a web site address or phone number, do it twice if you can and do it slowly.

Read more »

June 23rd, 2015|0 Comments

You Can Win Awards Like This

awardLong before I started my business, I knew the value positioning oneself as an expert. Somehow, I knew that it was not enough just to be an expert. Rather, there is a need to have proof of your expertise and to share that proof with others.

As a teenager, what this meant was winning ribbons as a competitive figure skater. Now, I wasn’t on the fast track to the Olympics by any stretch, but I did win a few first place ribbons, thank you very much! These awards not only gave me recognition of my hard work and effort (hello 5am practices three days a week) but it also made my confidence swell. I held myself to a different standard. And others noticed. I was chosen to perform at exhibitions, was offered prestigious roles in skating shows and even got to skate with Olympian Scott Hamilton in his hometown of Bowling Green, Ohio!

As a business owner, the lesson here is that when you win awards, people notice. It becomes a point of differentiation and distinction which helps to boost your brand. Taking time to seek out awards is a smart public relations move because it can boost your own confidence while increasing your credibility at the same time. Not only that, but how would you like to be introduced as “the award winning Business Coach/Architect/Interior Designer…” at your next speaking engagement? Sounds great, right?

Here are few tips that will help you to apply for and possibly win awards:

Read more »

May 26th, 2015|0 Comments