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Blog

Easy Peasy Publicity

Earlier this year, a client of mine called me on a Tuesday saying that she was going to be in South Africa that Friday and wanted me to book her on CNBC there.

Ummm… Excuse me… What?

I don’t happen to be besties with people at CNBC in the United States, let alone in Johannesburg, South Africa! But this person had been a client for a while, and she incented me to do this so I wanted to figure it out. I took it on as a challenge to my publicity skills!

Here’s what I did: I started by going online to my friend Google.

I did some pretty basic Internet searches and found about six shows that were appropriate for her topic on CNBC in Johannesburg, South Africa. I found the email addresses of the producers of a few of those shows. For other shows, I found phone numbers. So I called over to each of the shows in South Africa. I called multiple times because the connection was either bad, grainy or kept getting cut off. But I kept trying, and trying and trying. Finally I had confirmed the producers’ titles, roles and email addresses for each of the six shows.

Once I collected all of this info, I did what I would do normally, which is write a great pitch about my client. Once I was satisfied with the pitch I hit “send,” and off went six emails to CNBC in Johannesburg, South Africa.

Then I waited.

I waited for what seemed like forever.

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December 19th, 2014|0 Comments

Press Release – Dublin Resident, Meredith Liepelt Selected As a “Top-Idea Maven” by The Woman’s Advantage®

Entrepreneur’s Advice Featured in 2015 Woman’s Advantage® Calendar

Dublin, Ohio – Meredith Liepelt, Branding Strategist of Rich Life Marketing was selected from over 5,000 submissions to be featured in The 2015 Woman’s Advantage® Shared Wisdom Calendar. The calendar provides advice for women business owners from influential women leaders across the US and around the world.

Mary Cantando, Growth Expert of The Woman’s Advantage®, today announced that Meredith’s advice has been included in the calendar. Meredith’s quote reads, “Accept compliments by saying Thank You instead of diminishing it or yourself.”

“I’m thrilled to be part of this calendar filled with great reminders from women all over the world,” said Liepelt.

“Meredith’s quote was selected because it was powerful yet easy to understand. Her idea is relevant to almost every woman in business today.” says Cantando. “Women business owners and those who dream of starting a business will learn so much from the advice provided by Meredith and the other successful women quoted in the calendar.”

The Woman’s Advantage 2015 Calendar provides sound bites of advice on key business issues including: organization, promotion, sales, and human resources. It sells for $22.95 and can be ordered at http://womansadvantage.com/products/the-woman-s-advantage-shared-wisdom-calendar.

About Meredith Liepelt

Meredith Liepelt owns Rich Life Marketing, a personal branding and marketing consultancy based in Dublin, Ohio for coaches, consultants, speakers and other personality-based businesses around the world. She is the author of Own Your Star Power and speaks for entrepreneurial events around the United States.  www.RichLifeMarketing.com

About Mary Cantando

Mary Cantando, an internationally-recognized expert on women business owners, is the developer of the Woman’s Advantage® line of products, geared specifically to women entrepreneurs. Cantando is Founder of The Woman’s Advantage® Forum, an international program that helps women build multimillion-dollar businesses.

About The Woman’s Advantage®

The Woman’s Advantage® is a line of information products, including books, workbooks, audio CDs, and calendars designed exclusively for successful women business owners. The Woman’s Advantage® Forum enable women with small businesses to grow them into multimillion-dollar concerns. For more information, call 919-841-0401 or visit http://www.WomansAdvantage.biz

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December 16th, 2014|0 Comments

Press Release – Free Information Available at Small Business Branding and Marketing Website

Dublin, Ohio – December 11, 2014  –Rich Life Marketing announced the free availability of 5 Reasons Your Message is Costing You Clients at its updated website at www.RichLifeMarketing.com. In this new web content, personality-based business owners like doctors, dentists, lawyers, coaches and consultants, will learn why their marketing message is not reaching their audience and why it’s important to create a signature message.

“Most Personality-based businesses are struggling to stand out in a crowded field and get noticed by their prospective clients,” said Meredith Liepelt, Branding Strategist of Rich Life Marketing. “By making this information available for free, I’m hoping to educate more people about how to create a bold message that is unique and stands out immediately to their client base.

For more information, go to http://www.RichLifeMarketing.com to get more information. Questions can be directed to 614.873.7226 or email: Meredith@RichLifeMarketing.com.

About Rich Life Marketing (www.RichLifeMarketing.com )
Founded in 2007, Rich Life Marketing (www.RichLifeMarketing.com) is a virtual brand consultancy that works with coaches, consultants, speakers and other service-based businesses all over the world to develop signature brand messaging and strategic communications. An author, speaker and coach, owner Meredith Liepelt has helped hundreds of business owners to stand out in crowded markets and build their businesses.

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Contact: Meredith Liepelt
Email: Meredith@RichLifeMarketing.com
Phone: 614.873.7226 x 1

December 11th, 2014|0 Comments

What Makes You Come Alive?

The philosopher Harold Thurman Whitman said:

“Don’t ask yourself what the world needs. Ask yourself what makes you come alive, and then go do it. Because what the world needs is people who have come alive.”

To me, this quote speaks to the idea of taking courageous action and living a rich life. Most of us want to live a rich, full beautiful life, but as silly as it seems, it takes courage to actually do that. We can get so busy in our daily lives that we forget that we get to create our lives. Sometimes it requires us to go through those uncomfortable growing pains.

I’m feeling these growing pains a lot right now as I enter a new phase in my business where I’m adding leverage and new private coaching packages for 2015. It’s forcing me to do things differently so I can “come alive” in new creative ways. For example, I am going way out of my comfort zone and changing some of my technology. (I don’t love technology. I’d so much rather not have to deal with any of it!) I switched my email marketing system to Infusionsoft, and I changed my password management software to LassPass and am doing a few other tech upgrades as well. It’s a lot of change for me, but thankfully my team is doing the detail work and heavy lifting. These changes I’m making are forcing me to be even more strategic than ever, but they will help me to continue to run a profitable business and still have some free time to spend how I want.

Here’s the truth: If you’re not changing things up, you’re just staying where you have already been. It’s hard to stay relevant if you don’t shake things up from time to time. For me, going through the pain of adding in new technology is just something that needs to be done so I can “come alive” in new ways in 2015. It’s exciting when I keep my eye on the prize!

My question to you as we look into 2015 is this: How can you “come alive” in a new way so you can have the business and live the life you really want? It may not be technology, but it could be. I’d love to hear what you’re up to. Please share below.

SPECIAL NOTE: Let me help you “come alive!” Do you know what makes you unique, what your message is and how to use it? If not, let’s have a free strategy session. It’s your time. Let’s go! I can’t wait to talk with you! http://www.richlifemarketing.com/talk-with-meredith/

December 9th, 2014|0 Comments

Santa Put These Two Words on His Naughty List

santaThere are naughty words in business, and in my recent interview with Santa (just go with it…) he told me that put them on his Naughty List! They are:

  1. Everyone
  2. Anyone

These two words landed on the Naughty List because they can really hurt your service-based business. Yet many people feel that they don’t want to limit themselves by finding a niche, and instead they try to serve everyone and anyone. They usually end up getting burned out quickly because they have to reinvent the wheel all the time and try to be all things to all people.

I have two Santa-approved ways you can find your niche.

1. Take a look at who are you best suited to serve.

It’s not “everyone” or “anyone.” Think about it. If you are a business coach, you may think that you can help everyone in business. That may be noble, but it’s not going to help you build your practice. I mean, do you really want people who are not coachable? Or who act as if they already think they know everything? Or who aren’t willing to look at themselves personally and do the work it takes to run a business? Or who don’t have money to pay you what you’re worth? Do you want middle management or C-level clients?

2. Know what’s important to know about your ideal clients.

When deciding on the market you are best suited to help, think about what is important to define about them. For example, age and gender are the first things that people think of when defining their market, but those may or may not be the more important factors for you. Instead, consider what is actually relevant to know about your ideal client. Maybe it’s the industry, mindset, the top problems they have, gross sales, number of employees, number of business transactions, geographic location, or something else.

Case in point: Michelle came to me for help in defining her message and getting it out there in a bigger way. She helps women with their skin care and so much more. We uncovered the fact that her best clients are women who don’t currently have a skin care routine but have the desire to look better and have a simple at-home routine that works. Once we knew these things about her best clients, we were able to marry them with the qualities that make her service unique, and we nailed her signature brand message, created a communication plan and designed a holiday campaign to target them. We even created her manifesto for her company.

Santa’s Action Step to Get on the Nice List: Take 10 minutes and think about what’s important to know about your ideal client. It just may be the game-changer you’ve been waiting for.

SPECIAL NOTE: Do you know what your signature brand message is and how to use it? If not, let’s have a free strategy session. It’s your time. Let’s go! I can’t wait to talk with you! : http://www.richlifemarketing.com/talk-with-meredith/

 

© 2014 Meredith Liepelt, Rich Life Marketing

Meredith Liepelt is a Brand Strategist specializing in creating visibility for experts. For branding and marketing insights, challenges and inspiration, visit www.RichLifeMarketing.com.

This article may be reprinted when the copyright and author bio are included.

November 30th, 2014|0 Comments

Create a Strategic Brand Alliance Like Madonna

When big brands want to create a bigger footprint, impact or enter a new market, one of the things they do is attach themselves to a bigger brand. It’s called a strategic brand alliance.

You can do the same thing.

Madonna-80sThink about Madonna back in the day. Remember back in the 80s when her star was on the rise? She was a household name and enjoyed plenty of fame, fortune and money as a singer. But she really wanted a movie career. So what’s a huge music star to do? How about marry a big movie star like Sean Penn? While she may or may not have consciously sought-out a movie star, it certainly couldn’t hurt, right?

In other words, Madonna aligned herself with a brand in the industry she wanted to be a part of. She started hanging out with the movers and shakers in that industry and networking there. (Yes, even movie stars network!)

I realize this example is outrageous. I’m not suggesting that you drop your significant other to seek out someone else for the benefit of your business. I am suggesting that you can elevate your brand by associating with businesses and people who have stronger brands and more name recognition than you. It’s a common business practice that many small business owners tend overlook.

There are many reasons why elevating your brand in this way is a smart use of your energy. One of the biggest is that it’s a way to increase your credibility almost instantly. Being aligned with well-known companies and people makes you more attractive to potential clients, media, sponsors, business partners and conference planners.

Here are a few ways that you take action today and use this concept to increase your own brand:

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November 11th, 2014|0 Comments

You’re the Top!

“You’re the Top” is a song from the musical Anything Goes. It’s about a man and a woman who take turns pointing out the great qualities about each other.

What does this have to do with helping coaches and consultants create their messaging?

A ton.

To create authentic messaging that makes you stand out from the crowd, you must uncover those great qualities, quirks and idiosyncrasies that make you, you. (Remember – You’re the top!) And then you can courageously and creatively use them in your business to stand out. Those things that you may think are silly, crazy, unimportant or not “professional” are really the things that people will relate to. They are the things that when you use them in a strategic way, will help you to brand yourself and become known in your field.

Here are a few people who have done the work to create strong and courageous brand messaging. You probably have moderate to strong feelings about them one way or another. And that’s the point. They bring their full selves – their quirks, their strengths, their personalities and their perspectives – into their businesses. That means you probably either like them… or not. They are not trying to please everyone. They are content to build successful businesses by being themselves:

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October 26th, 2014|0 Comments

5 Great Ted Talks About Branding

Are These Ted Talks Really About Branding?

You probably watch Ted Talks just like I do. I don’t watch them regularly, but once I sit down to watch one, I can get sucked into listening to a handful of super cool people and ideas. Today I’m sharing five Ted Talks that resonate with me because of how they tie into personal branding, brand messaging and marketing. Not all of these are positioned as branding talks, but they all have amazing branding lessons to learn from.

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October 12th, 2014|0 Comments

Download a Chapter of My Book for No Cost

Everyone likes free stuff, right? I do!

Own-Your-Star-Power-3D-bookDid you know you can get a free chapter of my second book called Own Your Star Power: Discover Yourself, Reveal Yourself, Get Discovered. And all without any additional opt-in? That’s right. You just go get it here: http://www.richlifemarketing.com/downloads/Own-Your-Star-Power-free-chapter.pdf

It’s a picture book for adults, which means it’s easy and fast to read. But don’t let its simplicity fool you. It includes issues and sticking points that have repeatedly come up with my personal branding and marketing clients for years. Here’s a sneak peak at just a few things in the first chapter:

  • Learn how to profit from your personal brand in more ways than just financially on page 16.
  • On page 25 you will find a simple and powerful way to stop yourself from feeling bad about promoting yourself ever again.
  • On page 31, you’ll learn what’s better than being better.
  • Everyone’s heard of the “Bucket List,” but on page 34 you’ll learn about its cousin.
  • A magic fairy on page 39 will grant you your most outrageous dream. Well… sort of.

So go grab the first chapter today.

You are welcome to share the link with others as well. In fact, I’d greatly appreciate it!

Enjoy!

October 1st, 2014|0 Comments

It’s Time to Own Your Star Power™

Own-Your-Star-Power-3D-bookSPECIAL ANNOUNCEMENT:

You may know that my work centers around personal branding and marketing. In other words, it’s about being intentional about who you are becoming and making strategic decisions to love your life. In fact, I wrote a book about it. It’s called Own Your Star Power: Discover Yourself, Reveal Yourself, Get Discovered, and it is available TODAY.

Check out these 3 options:

1.     Download the first chapter for free!
2.     Buy the book today
3.     Get a signed copy from me when you pre-order the Own Your Star Power Online Course

 
Enjoy!

September 8th, 2014|0 Comments