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Twitter PR Tip

twitter birdYou probably know that Twitter is a great tool to use to connect with reporters, news anchors and journalists. But did you know that you don’t have to follow them on Twitter to add them to a list? If you want to build relationships with members of the media, simply search for them, click the little “wheel” icon next to “follow” then create a list called “Local Media” or “Media Covering My Industry” or something like that. You can make your list private so nobody can see or use your list. Once you have started your list, check it daily. Interact with them. Retweet them. Comment on their stories. In other words, build a relationship with them. You may be able to eventually pitch them a story or respond to a last minute need for a story.

Give it a go!  Your brand will thank you!

June 30th, 2015|0 Comments

How to Nail Your Next Television Interview

So you landed your first TV appearance. Congratulations to you! If you’re like most of my clients, you’re a combination of excited and frightened. This is normal because you want to do well. To help you feel prepared, here are some tips I offer to my clients who are going on TV for the first few times, until it becomes old hat to them.

General Success Tips

  • TV-appearanceNothing is ever off the record. Always assume you are being recorded. I had a doctor on TV once who was saying negative things about another profession after they put his mike on! I had to ask the camera crew if they were filming yet and thankfully they were not. Let’s just say he never made that mistake again!
  • When the interview is over, stay on the set until the interviewer, producer or host tells you that the interview is over. They may fade out or keep broadcasting the “after the interview” chit chat you on the set. Don’t “run” off the set in nervous fit on a live show being broadcast.
  • When giving out a web site address or phone number, do it twice if you can and do it slowly.

Tips for Delivering Your Message

  • Have up to three main points prepared. These are your talking points. Steer the anchor’s questions back to your talking points. You may only get one chance to get your points across. If you have another opportunity, reiterate your points again. It’s important to repeat your core messages as many times as possible.
  • on-air-signSometimes the interviewer will ask a multi-part question. Answer the part that gets you straight back to your three main points.
  • Be conversational – don’t memorize.
  • No matter what happens, stay calm and keep your message clear. Keep going back to your three main points.
  • If you are doing a taped show or interview, it’s OK stop and start over.
  • Being sarcastic doesn’t do you any favors. It never reads well on TV.
  • Speak just a tad more slowly than usual. The tendency is to speak quickly, but speaking slowly reads much better on camera. Speak with enthusiasm and energy by speaking slightly louder than normal.
  • Avoid sounding monotone by altering your pitch and tone.

Body Language Matters

  • Use excellent posture. Even slightly poor posture reads horribly on TV!
  • As the anchor is speaking into the camera to set up your segment, gaze at them with a pleasant smile on your face. Do not stare at the camera or at the floor as you are trying to remember your talking points. Assume the camera is broadcasting you from the start.
  • smiling-womanIf you are sitting, lean forward 10-15 degrees toward the interviewer.
  • Smile! It will help you relax as well as project confidence and help you win over your audience. Think of this as a conversation with the anchor.
  • Don’t be stiff! Move your head, your hands and your body. Use natural hand gestures that don’t distract.
  • If you are standing for your interview, stand with your feet parallel, but with one foot about four inches in front of the other – almost as if you are taking a step on the high-wire. This makes you unable to shift your weight from side to side. Bend your knees slightly so you don’t feel faint! Or actually faint!

What (Not) to Wear

  • Avoid patterns like florals, plaids, dots, stripes, checks, etc. Solids are best.
  • Bright colors translate well. White does not as it has a glowing effect. Black is very harsh and tends to sucks up all the light. Some people say red is too harsh as well. I’m not so sure about that one. I guess it depends on the set.
  • stacked-braceletsAvoid big dangling jewelry and stacked bracelets – it can distract the viewer from your message. Worse yet, it can make distracting noises during your interview.
  • If you wear glasses, by all means wear them in the interview. If you plan to be on TV a lot, consider investing in glare-proof glasses.
  • Wear stage makeup. If you don’t know what this is, do some research online or go to your favorite makeup counter (men – you too!) but basics include wearing a heavier than normal foundation, highlighting your eyes and more prominent blush and lipstick. However, avoid looking like a clown. Unless you are actually a clown.
  • Apply translucent powder to your nose, forehead and face just before going on TV so you don’t look shiny. Men – if you do nothing else for makeup, do this one thing!
  • You will be “miked,” meaning they will put a microphone on your body. To make this as easy as possible, wear something that makes it easy for them to clip the battery pack to you. Pants or a skirt are ideal. A dress without a belt makes it really difficult and you’ll have to shimmy the microphone up your dress in the green room in front of the camera crew!

Last – Thank them! It’s fine to send an email or hand-written letter thanking them for having you on. In fact, it’s a great way to stand out from the crowd because most people don’t do this. You may feel so grateful for being on TV that you want to leave them a gift. Most media outlets have rules against that because they don’t want it seem as if guests pay them for the exposure. You do not need to leave gifts. A thank you note would be very welcomed, though.

 

© 2015 Meredith Liepelt, Rich Life Marketing

Meredith Liepelt is a Brand Strategist specializing in creating visibility for experts. For branding and marketing insights, challenges and inspiration, visit www.RichLifeMarketing.com.

This article may be reprinted when the copyright and author bio are included.

June 23rd, 2015|0 Comments

You Can Win Awards Like This

awardLong before I started my business, I knew the value positioning oneself as an expert. Somehow, I knew that it was not enough just to be an expert. Rather, there is a need to have proof of your expertise and to share that proof with others.

As a teenager, what this meant was winning ribbons as a competitive figure skater. Now, I wasn’t on the fast track to the Olympics by any stretch, but I did win a few first place ribbons, thank you very much! These awards not only gave me recognition of my hard work and effort (hello 5am practices three days a week) but it also made my confidence swell. I held myself to a different standard. And others noticed. I was chosen to perform at exhibitions, was offered prestigious roles in skating shows and even got to skate with Olympian Scott Hamilton in his hometown of Bowling Green, Ohio!

As a business owner, the lesson here is that when you win awards, people notice. It becomes a point of differentiation and distinction which helps to boost your brand. Taking time to seek out awards is a smart public relations move because it can boost your own confidence while increasing your credibility at the same time. Not only that, but how would you like to be introduced as “the award winning Business Coach/Architect/Interior Designer…” at your next speaking engagement? Sounds great, right?

Here are few tips that will help you to apply for and possibly win awards:

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May 26th, 2015|0 Comments

Free Publicity Tool – Help A Reporter

GreenideaDo you use HelpAReporter.com (HARO) to feature your brand in the media? If not, check it out. It’s free and it’s fabulous.
Here are two articles I was recently featured in after responding to two queries from journalists on HARO.

  1. Experts Weigh In: What is your favorite entrepreneur tool?
  2. 9 Ways to Improve Your Business Relationships

Links from credible sites like this are SEO gold and allow me to get in front of more potential clients with minimal effort. Plus it shows my commitment to my body of work to my current followers. And it only took 10 minutes to prepare each response because I’ve learned over the years what to say and what not to say to get most journalists to use my responses.

Want to learn my tips, short cuts and tactics I use to get my name mentioned and featured in the media? I have several strategies I use regularly and would love to share them with you. Check out my brand new training program called Easy Peasy Publicity. You will learn how to be your own publicist, get more media attention and book more speaking gigs.

Because who better than you to take charge of your publicity?

March 30th, 2015|0 Comments

A Few Thoughts on Building Your Tribe

crowd-of-legosI was recently talking with a freelance writer who was writing about how to build a following, otherwise known as a “tribe” or “community,” or as Dan Kennedy says, “the herd.”  Here are some ideas I shared with the writer. I thought you might be interested in this too:

1. Take a stand. People become loyal to others who take a stand and lead a movement. This requires a certain amount of courage, because you need to share your opinions and point of view. That means that some people will love what you have to say. Others will not. And that’s OK, because plain vanilla isn’t interesting, and it doesn’t build a tribe and create word of mouth buzz like Wildberry Lavender and Riesling Poached Pear Sorbet does.

2. Actually communicate with your tribe. True communication requires some back and forth conversation. It’s not just about sending out social media updates and emails. You need to hear from your community. How can you do that? Ask your followers what they need, what they care about, what they are struggling with and what they are celebrating. Listen to their comments on your blog and their emails in response to your ezine. Send out surveys through SurveyMonkey, Facebook or otherwise. Read and respond to their social media updates. Be aware of who they are and what is important to them. That’s the way you stay relevant to them as a thought leader so they will continue to follow and buy from you.

3. Actually care about your tribe. Of course you are in business to make a profit, but never put making a buck in front of serving them properly. If your tribe gets the sense that you are solely out for their wallets and not to genuinely help them, don’t let the door hit you on your way out.

March 11th, 2015|0 Comments

Be Like iStock and Vince Vaughn

Vince-Vaughn-Unfinished-BusinessDid you see that iStock by Getty Images has teamed up with Vince Vaughn and the co-stars from the movie “Unfinished Business” and Twentieth Century Fox? They came together to create a variety of stock photos featuring the co-stars that anyone can use for free.

It’s genius. And funny. And relevant.

I absolutely love creative moves like this.

If you look closely at this creative move, there is a tip in there for us, the small business owners. It’s about tapping into pop culture to build buzz around your business, just like iStock did. You may not have the budget to hire Vince Vaughn, but here are some other ideas to get you thinking!

  1. I have a client who owns a spa. For five years, she went on her local TV station and recreated looks from the Golden Globes and the Oscars. Can you tie your business to pop culture events like Hollywood Awards Season, the Superbowl, the Olympics and so forth?
  2. Holidays. Everyone talks about the upcoming holidays. There is likely a way to tie your business to Mother’s Day, Valentine’s Day and other holidays. Several of my life coach clients have gotten media coverage by tying their businesses to New Year’s Day by finding a new way of talking about the quintessential “New Year’s Resolutions” in fresh ways. Not looking for media coverage? How about an executive coach who writes an article about “How to love your leadership style” or “How to let love inspire your leadership.”
  3. Holidays. There are thousands of off-the-beaten-path holidays that you can use to build buzz. There is Beautiful in Your Skin Month, Entrepreneurs “Do It Yourself” Marketing Month, Great Outdoors Month, National Family Caregivers Month, National Inspirational Role Models Month and so on. Use these holidays to tie into a current holiday. Find out more about these holidays on chases.com.
  4. Is a celebrity in the news? If so, can you tie into that somehow? Guilliana Rancic was in the news recently about some things she said on the TV show, Fashion Police. Do you have an expert opinion on that? Perhaps you’re a diversity or leadership coach. Can you comment on the lessons you hope people are learning through this experience? If you are a communication or public speaking coach, can you comment on the sincerity of her apology? A branding coach could comment on how this may affect her personal brand. The “unretouched” photo of Cindy Crawford is another hot topic right now. As a photographer, what is your expert opinion? As a life coach, what’s your take-away? As a coach for mothers of teens, what’s your comment? Was it real? Does it matter? What does the conversation mean to us as a society? Write about it or create a video about it.
  5. Do you remember back in 2011 when Ted Williams, the homeless man in Columbus, Ohio made the national news for his amazing speaking voice? Here’s an article I wrote about that which received a significant amount of attention because his name was trending and my article popped up in online searches.
  6. Other ideas: The weather, the list of “what’s trending” on Yahoo!, a popular TV show, basically most anything that you see on the news or see in your feed.

I’m sure it hasn’t gotten past you that this article itself picks up on the idea of taking what people are currently talking about and using it to make a point that relates to your business. The point is that if a story in pop-culture is out there and people are already talking about it, why not jump on it and gain some traction as you make a point, share an opinion and share your point of view? The outcome is that you will build buzz about your business and be seen as relevant and current.

 

© 2015 Meredith Liepelt, Rich Life Marketing

Meredith Liepelt is a Brand Strategist specializing in creating visibility for experts. For branding and marketing insights, challenges and inspiration, visit www.RichLifeMarketing.com.

This article may be reprinted when the copyright and author bio are included.

March 5th, 2015|0 Comments

Get Caught Being an Expert

I was recently a guest on Howie’s Content Corner hosted by Les Fultz. As we were talking he said something that sparked the idea to write about “how to get caught” being an expert. Because that is goal of all of this “content” we are creating: To “get caught” being an expert through the actions that we take so we can find more clients.

Here are few things that crossed my mind as I thought more about this idea of “getting caught” and how you can use it to build your brand:

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March 4th, 2015|0 Comments

Meredith Shines the Spotlight on…Lisa Braithwaite

Lisa-BraithwaiteName: Lisa Braithwaite

Business Name: None – yet! I am a Public Speaking Coach and Trainer.

In a few words or sentences, tell me about your work:

I help entrepreneurs and professionals deliver memorable and engaging presentations in order to build their businesses through speaking.

Tell us three words that describe you:

Dorky, Fun, Bold

What motivates you to do the work you do? What drives you?

I love speaking, teaching and training, and I love to see my clients discover the joy and amazing energy of connecting with an audience and developing their confidence as speakers.

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February 6th, 2015|0 Comments

A Simple Way to Prioritize

Overwhelmed with too many opportunities? Not sure what to do next? Here are three great questions to ask when considering an opportunity or creating your priorities:

  1. yes-no-maybeDoes this serve my uniqueness?
  2. Does it serve my top clients?
  3. Will it help me maintain or grow my profits?

If the answer is “yes” to any of these questions, chances are it’s a great place to put your time, energy and other resources.  Say “Yes!”

If your answer is “no,” pass on it so you can keep space open for a truly great brand-building opportunity.

December 28th, 2014|0 Comments

Easy Peasy Publicity

Earlier this year, a client of mine called me on a Tuesday saying that she was going to be in South Africa that Friday and wanted me to book her on CNBC there.

Ummm… Excuse me… What?

I don’t happen to be besties with people at CNBC in the United States, let alone in Johannesburg, South Africa! But this person had been a client for a while, and she incented me to do this so I wanted to figure it out. I took it on as a challenge to my publicity skills!

Here’s what I did: I started by going online to my friend Google.

I did some pretty basic Internet searches and found about six shows that were appropriate for her topic on CNBC in Johannesburg, South Africa. I found the email addresses of the producers of a few of those shows. For other shows, I found phone numbers. So I called over to each of the shows in South Africa. I called multiple times because the connection was either bad, grainy or kept getting cut off. But I kept trying, and trying and trying. Finally I had confirmed the producers’ titles, roles and email addresses for each of the six shows.

Once I collected all of this info, I did what I would do normally, which is write a great pitch about my client. Once I was satisfied with the pitch I hit “send,” and off went six emails to CNBC in Johannesburg, South Africa.

Then I waited.

I waited for what seemed like forever.

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December 19th, 2014|0 Comments