Earlier this year, a client of mine called me on a Tuesday saying that she was going to be in South Africa that Friday and wanted me to book her on CNBC there.
Ummm… Excuse me… What?
I don’t happen to be besties with people at CNBC in the United States, let alone in Johannesburg, South Africa! But this person had been a client for a while, and she incented me to do this so I wanted to figure it out. I took it on as a challenge to my publicity skills!
Here’s what I did: I started by going online to my friend Google.
I did some pretty basic Internet searches and found about six shows that were appropriate for her topic on CNBC in Johannesburg, South Africa. I found the email addresses of the producers of a few of those shows. For other shows, I found phone numbers. So I called over to each of the shows in South Africa. I called multiple times because the connection was either bad, grainy or kept getting cut off. But I kept trying, and trying and trying. Finally I had confirmed the producers’ titles, roles and email addresses for each of the six shows.
Once I collected all of this info, I did what I would do normally, which is write a great pitch about my client. Once I was satisfied with the pitch I hit “send,” and off went six emails to CNBC in Johannesburg, South Africa.
Then I waited.
I waited for what seemed like forever.
Read more »
Read more »