“You’re the Top” is a song from the musical Anything Goes. It’s about a man and a woman who take turns pointing out the great qualities about each other.
What does this have to do with helping coaches and consultants create their messaging?
To create authentic messaging that makes you stand out from the crowd, you must uncover those great qualities, quirks and idiosyncrasies that make you, you. (Remember – You’re the top!) And then you can courageously and creatively use them in your business to stand out. Those things that you may think are silly, crazy, unimportant or not “professional” are really the things that people will relate to. They are the things that when you use them in a strategic way, will help you to brand yourself and become known in your field.
Here are a few people who have done the work to create strong and courageous brand messaging. You probably have moderate to strong feelings about them one way or another. And that’s the point. They bring their full selves – their quirks, their strengths, their personalities and their perspectives – into their businesses. That means you probably either like them… or not. They are not trying to please everyone. They are content to build successful businesses by being themselves:
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