I have a quick story to share with you today:
I have had the opportunity to meet Ken Kragen, the founder of We Are the World, several times. He tells the story of when he was managing Lionel Richie back in the day. (I may have some of the minor details missing here but you’ll get the point.) Ken thought Lionel would have an immediate Gold record on his hands when he booked him on a live show on a top-tier media outlet with an astronomical number of viewers.
However, after the show aired, there was not much impact to record sales.
Ken, being the uber-smart business man he is, did not feel discouraged to the point of inaction. In fact, he got Lionel booked on three other media outlets shortly thereafter which ended up helping record sales to skyrocket and become the hit they wanted.
The lesson here is this: Consistent media coverage can be much better than one big win, even when you are a already a super-star, uber-talented and a household name with tons of fans, like Lionel Richie.
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