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Press Release Distribution Tips

Want to reach out to the media but not sure where to start? Find great tips, including one from me, in this article called Top 30 Press Release Distribution Tips from the Pros, on the Fit Small Business web site.

February 16th, 2018|0 Comments

Want Publicity? Use Everything You’ve Got

I often talk about “using everything you’ve got” when you pitch to the media. What I mean by this is that you shouldn’t overlook opportunities for publicity, even when they don’t directly relate to your business.


Because you are more than just a professional persona. You are a person with a full life and lots of life experiences, all of which make you, YOU. And different. And unique. And special.

When you share different pieces of yourself, it’s easier for people to know, like and trust you.

Here’s an example. I was onboarding a new client recently who shared with me that she identifies as bisexual. I’m so glad that she told me that because now I can pitch her to LGBTQ media outlets, and they will likely be very receptive to considering her story. That one fact opened up a flood of new opportunities for publicity for her.

Here’s another example. I answered a query on HelpAReporter and ended up in an article called 10 People on How They Turned Their Liberal Arts Degree Into a Successful Career that was published on Now I get to share this with others, and they get to see a glimpse of me from a new perspective. Maybe we have something in common that we never knew before. Maybe this will spark an interesting conversation. Maybe it will help someone to see a liberal arts degree in a new perspective.

The point is that you are a full person with lots of life experiences. And believe it or not, all of those things that make you, you, can open doors to telling your story, sharing your message and helping more people.

© 2018 Meredith Liepelt, Rich Life Marketing

Meredith Liepelt specializes in helping experts to become more visible through messaging, communication and PR strategies. For insights and inspiration, visit

This article may be reprinted when the copyright and author bio are included.

February 13th, 2018|0 Comments

One of My Best “Work From Home” Tips Featured on

Do you work from home? Here are some tips from other “work from home” people, including me on this article on Great round up by Bill Murphy, Jr.

What would you add?

January 16th, 2018|0 Comments

Holiday Gift Ideas for Coaches, Consultants, Speakers and Authors

It’s the most wonderful time of the year: a time for giving and receiving with grace. As an expert in your field who is focused on raising your profile with media coverage, speaking, and publishing, here are some gift ideas that you may want to share with people who ask you what you want this year, or give to other experts on your list.

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December 11th, 2017|0 Comments

Dealing With Your Inner Critic

Hot topic from a client coaching call today: Dealing with the inner critic as it relates to your business, marketing, and putting yourself out there. Because when you start tweaking your actions and thoughts order to increase your visibility and spread your message, it often brings up feelings of uncertainty or being “found out” as a fraud, even if you are CERTAIN that your work offer tremendous benefits.

I work with a variety of business owners and one thing I notice that is consistent across the board is that most everyone has this inner critic and some people are really good at managing it while others really struggle.

Here are two things I’ve noticed that the successful “inner critic managers” seem to do:

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July 18th, 2017|0 Comments

Behind the Scenes of My PR Issue

I responded to a HARO* request months ago and it was just published this week. It turned out to be a roundup of general marketing ideas. The tip I sent is was on getting booked as an expert on local TV.

Simple enough.

Here’s my issue:

After my tip, they added this: “If you want a better idea on how to generate press locally, check out our guide…” and included a link to more info on their site.

My struggle is the use of the word “better.” As if my tip wasn’t actually that great. Ugh.

So –

I didn’t know whether to share it. Here are some of the thought that rolled around in my head:

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June 20th, 2017|0 Comments

Visibility and Personal Branding: My interview on Nurturing Soul Success for Conscious Living

Theresa Cloud Eagle interviewed me recently on her podcast, Nurturing Soul Success for Conscious Living. We talked issues that pop up with becoming more visible in your business as well as conscious living strategies. While I would say I’m on my journey to conscious living, I am always delighted to talk with Theresa because she’s so passionate about and committed to her incredible transformative work. Not to mention that she’s a very generous and kind-hearted human being.

Here’s a link to our conversation. Enjoy!


March 6th, 2017|0 Comments

Celebrating Some Clients


I thought I’d take a minute and celebrate some clients who have been in the news since the beginning of the year.

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February 21st, 2017|0 Comments

What’s Even Hotter Than Being a Featured Expert on TV?

I work with people to help them get known for what they do and how they do it. A lot of the time, this includes getting media coverage, and specifically morning lifestyle TV shows.

Dr. Barbara McClatchie, DDS prepping with the anchors on Good Day Columbus

Dr. Barbara McClatchie, DDS prepping with the anchors on Good Day Columbus

To borrow a phrase that Oprah made famous, here’s what I know for sure:

What’s even better than seeing my clients have success being booked on TV shows is having a front row seat to watching them grow by facing their fears, going after their dreams and taking steps into their courage zone. Seeing someone being more committed to their audience and their message than they are to their inner critic is incredibly inspirational. Because when I think about it, here’s a take on what most every client has said to me:

“I’ll go on TV when I lose 10 pounds.”
“I have no idea what I’ll say.”
“Is what I have to say really that different or interesting?”
“I’ll flub up my words!”
“What if I look like an idiot?”
“Will they take me seriously?”
“I want to do it but it’s not a good time because (list the excuses here).

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February 16th, 2017|0 Comments

Guest Expert Interview: Delegation, Time Management and Building Capacity

time-managementI work with people who accomplish a lot and have high aspirations for themselves and their businesses. They are usually scaling their business in some way and because of that, a common struggle they deal with is how to use their time most effectively.

That’s why when I met Lisa Crilley Mallis of Impactive Strategies last month, I knew I had to get her in front of you ASAP! I was so impressed with the success stories she shared with me! I just knew that she had some great insight that would help my clients and others on my list that I have yet to work with directly.

Lisa generously agreed to answer some questions from my clients and here is a 43 minute audio where does just that.

Get ready to shift your mind around how you think about delegating and building capacity!

In our talk, I learned a lot and here are just three highlights that I personally took away from our conversation:

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November 1st, 2016|0 Comments