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Holy Media Mania!

magazinesI’m thrilled to be featured in four print media outlets in the last few weeks.

I scored HUGE points with my girls for being quoted in an article about high performers in Teen Vogue

Note: Yes- I will milk this for as long as I can with my girls: “You know what I’m talking about. Remember – I was quoted in Teen Vogue.” 

Pro Coach Academy included a tip from me on how to get new clients on their blog.

My article called “Why Trying to be on Ellen, Steve Harvey, and Good Morning America Keeps You Small” was featured in Ready Magazine.

Holy mother-load!  One of my tips about reaching you goals was included in a US News and World Report in article called 4 Reasons You Won’t Keep Your Money Resolutions This Year.

Want help getting yourself or your company featured in the media so you can attract new clients, shorten your sales cycle and be seen as the expert you are?  Schedule time to talk with me here:  http://www.richlifemarketing.com/strategy-session/

Best,

Meredith

January 19th, 2016|0 Comments

Meredith Liepelt is a Guest on the Sound Advice Podcast

Sound-Advice-podcast

I loved talking with Phyllis Nichols on her brand new Sound Advice Podcast. We talked about facing our fears, taking courageous action, and public relations.

Here are a couple of things that came up: 

  • Clarity comes through taking action. It does not come from sitting in our offices and thinking about it only, it comes through taking action.
  • Are you more committed to success and growth or convenience and comfort?

It’s only about 25 minutes. Listen here.

January 6th, 2016|0 Comments

Reflecting on 2015

Every December I take time to reflect on the year from both a personal and professional perspective. I’ll bet you do, too. While I’ve had fleeting thoughts about this, I haven’t take the time yet to fully sit in this reflection yet. I am looking forward to doing that soon. When I do this work, here are just some of the things I think about. I use these and other prompts to consider my year, which then helps me to see new personal and professional possibilities for the coming year. Maybe they will help you, too!

  • What did I learn this year? 
  • What was a challenge and a blessing?
  • What can I give myself credit for?
  • What did I let go of?
  • In what areas did I make shifts?
  • What made me happy?
  • What was surprising?
  • What do these insights mean as I move into the new year?
  • What is emerging professionally and personally?
  • What support do I need?

Here’s to you as you think about the new year, too!

© 2015 Meredith Liepelt, Rich Life Marketing

Meredith Liepelt is a Brand Strategist specializing in creating visibility for experts. For branding and marketing insights, challenges and inspiration, visit www.RichLifeMarketing.com.

This article may be reprinted when the copyright and author bio are included.

December 21st, 2015|0 Comments

Meredith Liepelt Selected As a “Top-Idea Maven” by The Woman’s Advantage®

Entrepreneur’s Advice Featured in 2016 Woman’s Advantage® Calendar

Meredith Liepelt, Owner of Rich Life Marketing

COLUMBUS, OhioDec. 18, 2015 Meredith Liepelt, Owner of Rich Life Marketing was selected from over 5,000 submissions to be featured in The 2016 Woman’s Advantage® Shared Wisdom Calendar. The calendar provides advice for women business owners from influential women leaders across the US and around the world.

Mary Cantando, Growth Expert of The Woman’s Advantage®, today announced that Meredith’s advice has been included in the calendar. Meredith’s quote reads, “Thoughts plus actions equal results. What needs to shift in your thinking and action to get better results?” It appears on May 4th in the calendar.

“I’m incredibly honored to be part of this calendar that is filled with great tips and reminders from women all over the world,” said Liepelt.

“Meredith’s quote was selected because it was powerful yet easy to understand. Her idea is relevant to almost every woman in business today.” says Cantando. “Women business owners and those who dream of starting a business will learn so much from the advice provided by Meredith and the other successful women quoted in the calendar.”

The Woman’s Advantage 2016 Calendar provides sound bites of advice on key business issues including: organization, promotion, sales, and human resources. It sells for $22.95 and can be ordered at http://womansadvantage.com/products/the-woman-s-advantage-shared-wisdom-calendar.

About Meredith Liepelt

Meredith Liepelt owns Rich Life Marketing, a personal branding and PR consultancy based in Dublin, Ohio for coaches, consultants, speakers and other personality-based businesses around the world. She is the author of Own Your Star Power and speaks for entrepreneurial events around the United States.  www.RichLifeMarketing.com

About Mary Cantando:

Mary Cantando, an internationally-recognized expert on women business owners, is the developer of the Woman’s Advantage® line of products, geared specifically to women entrepreneurs. Cantando is Founder of The Woman’s Advantage® Forum, an international program that helps women build multimillion-dollar businesses.

About The Woman’s Advantage®:

The Woman’s Advantage® is a line of information products, including books, workbooks, audio CDs, and calendars designed exclusively for successful women business owners. The Woman’s Advantage® Forum enable women with small businesses to grow them into multimillion-dollar concerns. For more information, call 919-841-0401 or visit http://www.WomansAdvantage.biz

December 21st, 2015|0 Comments

Let’s Talk About Your 2016 Communication Plan

message-in-a-bottleCommunication plans aren’t just for fortune 500 companies. You, as the leader of your business, need a communication plan too. It doesn’t need to be long or arduous to create. Start by looking at the communication tools you love to use and those that reach your ideal market. Where is the intersection? Use those tools to communication and spread your message there. 

Need help to create your plan for 2016?  Let’s talk.

December 11th, 2015|0 Comments

She did this 4 years ago and look what happened…

I was chatting on the phone with a long-term client of mine the other day when she told me something extraordinary.

She had a conversation with a potential client about a high-end service that her company offers. The potential client was very interested, but because it’s a very personal skin care service, she wanted to think about it.

That afternoon, she called my client back stating that she did some research online about the procedure, and the very first article that came up was an article that my client was quoted in.

She booked her series of appointments that day.

Here’s the thing: That article was 4 years old. The information was still relevant, but my client had all but forgotten that the article was out there. But it was still out there working to generate awareness and build credibility.

It made me think about all of the places that she and other clients have been quoted online the past and how it’s all still relevant today.

Because once you get publicity, it’s yours forever:

  • You can use the logo of the media outlet in your marketing materials forever.
  • As long as the media outlet hasn’t taken it down, it’s still out there providing you with a high-authority back link to your web site, which boosts your SEO.
  • You can take a screen shot of it and let web site visitors read it forever.
  • You can put it in a speaker’s demo reel or an intro video on your web site.
  • It is found by search engines when potential clients searches your name and/or topic of expertise.

The value of just being quoted in an article can change your business, just like it did my client’s.

In my Profit from Publicity program, I teach how to pitch yourself to reporters who are looking for experts just like you to quote in their articles. Interested in learning more? Book some time on my calendar and let’s talk.

 

© 2015 Meredith Liepelt, Rich Life Marketing

Meredith Liepelt is a Brand Strategist specializing in creating visibility for experts. For branding and marketing insights, challenges and inspiration, visit www.RichLifeMarketing.com.

This article may be reprinted when the copyright and author bio are included.

November 27th, 2015|0 Comments

You Won’t Believe What Happened to This Client

We-are-in-the-newsI recently had a client who had invested heavily – I mean heavily – with a big shiny PR firm. It was the kind of PR investment where you hold your breath and pray to God that you become more famous than Oprah.

They got two small media hits.

(Sad face.)

They left that PR firm, called me, and we started working together.

In a matter of three weeks, they had:

  • 2 TV segments in 2 different markets
  • 1 newspaper article in a wealthy market
  • An article on one of the biggest and most prestigious industry media outlets
  • A meeting request from a nationally-recognized industry influencer who is regularly featured on the Today Show, CNN and many other shows.
  • Articles and other placements on over 7 other media outlets
  • Newly formed relationships with key industry reporters at The Wall Street Journal, USA Today and other major media outlets

And they did this for a fraction of what the big shiny PR firm charged.

Here’s the thing:

You can do this, too.

OK – not these exact results, but something that looks sort of like this provided that you have a coaching, consulting or small business that is already making money consistently. If that sounds like you, and you want the kind of publicity that helps you to up-level your clientele and draw more eyeballs to your current offerings, let’s talk soon. Book time on my calendar.

 

© 2015 Meredith Liepelt, Rich Life Marketing

Meredith Liepelt is a Brand Strategist specializing in creating visibility for experts. For branding and marketing insights, challenges and inspiration, visit www.RichLifeMarketing.com.

This article may be reprinted when the copyright and author bio are included.

November 22nd, 2015|0 Comments

Owned/Earned/Paid Media – What’s the Diff and Why Should I Care?

spread-the-wordYou may have heard the term “owned media” before and wondered what the heck people are talking about. Today’s article sheds some light on these new terms and distinctions that have come about in the last several years and how thinking about these in new ways can help you in your business.

Owned Media: This is media that you create and control. Yes – YOU! In control of the media. This includes things like your blog, podcasts, webinars, teleclasses, social media, articles, your YouTube channel, memes you create, your newsetters, infographics, and so on.

Paid Media: This is media that you pay for like Facebook or Twitter ads, paid TV or radio shows (infomercials), magazine ads, and advertorials.

Earned Media: This is what people traditionally think of as “PR.” This is when your name is mentioned in the media, you have a feature article written about you and/or your company, or make an unpaid appearance on a TV or radio show. This also includes press releases and requires activities like media relations which means targeted pitching to the media.

Why are these distinctions important? Because you can benefit from all three of these categories, and you can have them all feed off of each other to boost your effectiveness when you use them the right way.

For example, let’s say you are a career coach and you are quoted in an online article on Monster.com. Congratulations on your earned media! You now have bragging rights! But don’t stop there. Share a link to the article in your owned media channels (your web site, blog, newsletter, social media channels and so on) and add the Monster.com logo to your next Facebook or trade magazine ad (paid media) to further enhance your credibility.

In another example, let’s say that you are writing an article series on your blog this month covering topic X. Obviously, writing articles and placing them on your blog is your owned media. But you can write and issue a digital-optimized press release (earned media) to announce your article series and drive traffic to your blog. If you wish, you can also place an ad on Twitter or Facebook (paid media) to drive more traffic to your blog and increase readership of the series.

The more you can leverage each type of media, the more effective your marketing can be. Call me crazy, but this is what I call SUPER FUN! I see it as leveraging all the incredible things that you are already doing.

Want more help with this?  Sign up for a free consultation with me here: http://www.richlifemarketing.com/strategy-session/

 

© 2015 Meredith Liepelt, Rich Life Marketing

Meredith Liepelt is a Brand Strategist specializing in creating visibility for experts. For branding and marketing insights, challenges and inspiration, visit www.RichLifeMarketing.com.

This article may be reprinted when the copyright and author bio are included.

October 28th, 2015|0 Comments

Why Trying to be on Ellen, Steve Harvey, and Good Morning America Keeps You Small

What the what? That doesn’t even sound right now, does it?

I know. But stay with me here…

You’ve probably heard for years to “dream big” and “go big” and that kind of thing. Me too. And yes, I’m all for it.

But here’s the problem as it relates to media coverage: Being on Ellen (or any specific media outlet) is NOT a marketing plan. It’s a dream. It’s a dream worth having and pursuing, but it’s important to understand what “pursuing” really should look like.

Pursuing big media wins is about working out your messaging, talking points, pitching skills, demonstration skills, clothing, hair style, and all the other nuances it takes to get any media coverage. A great place to work on these things is getting local or regional or niche media coverage, so when you decide to go for top-tier placements, you’re truly ready for the big time.

Now you may be saying, “But I know someone who was booked on X show without having much experience.”

Ok. Sure, you could have the good fortune to meet a decision-maker at your dream top-tier media outlet and get yourself booked based on your personality and ability to pitch yourself succinctly with your polished sound bites and clever branding. It could happen.

Read more »

October 25th, 2015|0 Comments

A PR Lesson from Lionel Richie

I have a quick story to share with you today:

Lionel-RichieI have had the opportunity to meet Ken Kragen, the founder of We Are the World, several times. He tells the story of when he was managing Lionel Richie back in the day. (I may have some of the minor details missing here but you’ll get the point.) Ken thought Lionel would have an immediate Gold record on his hands when he booked him on a live show on a top-tier media outlet with an astronomical number of viewers.

However, after the show aired, there was not much impact to record sales.

Ken, being the uber-smart business man he is, did not feel discouraged to the point of inaction. In fact, he got Lionel booked on three other media outlets shortly thereafter which ended up helping record sales to skyrocket and become the hit they wanted.

The lesson here is this: Consistent media coverage can be much better than one big win, even when you are a already a super-star, uber-talented and a household name with tons of fans, like Lionel Richie.

Want to learn how to position yourself and get more consistent media coverage?

CLICK HERE TODAY TO SET UP YOUR TIME TO TALK WITH ME: http://www.richlifemarketing.com/strategy-session/

 

© 2015 Meredith Liepelt, Rich Life Marketing

Meredith Liepelt is a Brand Strategist specializing in creating visibility for experts. For branding and marketing insights, challenges and inspiration, visit www.RichLifeMarketing.com.

This article may be reprinted when the copyright and author bio are included.

September 24th, 2015|0 Comments