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Dealing With Your Inner Critic

Hot topic from a client coaching call today: Dealing with the inner critic as it relates to your business, marketing, and putting yourself out there. Because when you start tweaking your actions and thoughts order to increase your visibility and spread your message, it often brings up feelings of uncertainty or being “found out” as a fraud, even if you are CERTAIN that your work offer tremendous benefits.

I work with a variety of business owners and one thing I notice that is consistent across the board is that most everyone has this inner critic and some people are really good at managing it while others really struggle.

Here are two things I’ve noticed that the successful “inner critic managers” seem to do:

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July 18th, 2017|0 Comments

Behind the Scenes of My PR Issue

I responded to a HARO* request months ago and it was just published this week. It turned out to be a roundup of general marketing ideas. The tip I sent is was on getting booked as an expert on local TV.

Simple enough.

Here’s my issue:

After my tip, they added this: “If you want a better idea on how to generate press locally, check out our guide…” and included a link to more info on their site.

My struggle is the use of the word “better.” As if my tip wasn’t actually that great. Ugh.

So –

I didn’t know whether to share it. Here are some of the thought that rolled around in my head:

  1. It may not further my reputation as an expert in getting publicity in your local market. In fact, I thought it may hurt it.
  2. But for those who know me, they will see it for what it’s worth, so…. Maybe?
  3. It’s not like it’s a big deal given that it’s not a huge platform like Forbes or Entrepreneur. Should I just let this one go?
  4. Should I share it and make a joke of it because if you really think about it, it’s kinda funny. (Yes – I can usually see humor in most things.)
  5. I share great content created by others with my list frequently so that’s not the issue. The issue is: Does their added sentence downplay and/or override my expertise?
  6. Should I contact the writer and ask her to change their wording? (This is generally not a well-received from the writer and sometimes they have little to no say about it.)

The question I really thought hard about was a question I have asked clients before when faced with various PR issues:

Am I more committed to my ego or sharing my message?

Ouchie.

I really sat with that for a while. A few days, in fact.

I decided that I was more committed to sharing my message. But my message isn’t the tip in the article about booking yourself on TV. Yes, it’s a good tip and I help experts with this every week.

But my message is really about how to go through the struggle of putting yourself out there and dealing with things when they don’t go exactly your way.

Because it’s not all roses and lollipops. If you’re an expert who has been doing this for any length of time, you know this is true. Especially with social media. I mean, it can be brutal out there.

So what you are reading is what I decided to do: Share it with you as a “behind the scenes/case study” of sorts so you can see one of my own struggles, even though it’s a relatively small one in the grand scheme of things. So here are a few of my main take-aways. These may also be applicable to you, too.:

  1. Let people in to see my struggles. We all wrestle with various aspects of publicity, visibility, and sharing what we do with others. Why not share more of my own struggles? I certainly have them, too.
  2. Keep doing my best. When something like this happens, understand it’s a very teensy tiny blip on the radar. Take a note from a couple of clichés that work very well in this circumstance: Don’t make mountains out of molehills and don’t sweat the small stuff.
  3. Keep responding to HARO queries. It’s been a wealth of amazing publicity for me over the years. Don’t stop now.

I hope that sharing this will help you in some way to continue putting your expertise and insights out there, even in the face of unpleasantness. We all have struggles with putting ourselves out there but when you can face them head-on and look for the personal growth lessons that are usually there, not only will you attract the right clients, you will be living your authentic brand for all to experience.

It can feel something like this:

wonder-woman

And who doesn’t want to feel a bit of that?

Here’s the link to the article that sparked this, in case you want to see what I’m talking about. My tip is #12: http://fitsmallbusiness.com/gym-marketing-ideas/

If you’re ready to put yourself out there in new ways, build more visibility and credibility around your expertise and build your personal brand, let’s talk this week. I’m taking on just 3 new private coaching clients in June and July so let’s talk soon.

*HARO is an acronym for Help A Reporter Out – it’s a free service – check it out if you haven’t already.

UPDATE:  I heard from the great people at Fit Small Business and they promptly changed the article. Now THAT’S the way to do business. I’m a fan-girl now. 

© 2017 Meredith Liepelt, Rich Life Marketing

Meredith Liepelt specializes in helping experts to become more visible through messaging, communication and PR strategies. For insights and inspiration, visit www.RichLifeMarketing.com.

This article may be reprinted when the copyright and author bio are included.

June 20th, 2017|0 Comments

Visibility and Personal Branding: My interview on Nurturing Soul Success for Conscious Living

Theresa Cloud Eagle interviewed me recently on her podcast, Nurturing Soul Success for Conscious Living. We talked issues that pop up with becoming more visible in your business as well as conscious living strategies. While I would say I’m on my journey to conscious living, I am always delighted to talk with Theresa because she’s so passionate about and committed to her incredible transformative work. Not to mention that she’s a very generous and kind-hearted human being.

Here’s a link to our conversation. Enjoy!

 

March 6th, 2017|0 Comments

Celebrating Some Clients

champagne

I thought I’d take a minute and celebrate some clients who have been in the news since the beginning of the year.

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February 21st, 2017|0 Comments

What’s Even Hotter Than Being a Featured Expert on TV?

I work with people to help them get known for what they do and how they do it. A lot of the time, this includes getting media coverage, and specifically morning lifestyle TV shows.

Dr. Barbara McClatchie, DDS prepping with the anchors on Good Day Columbus

Dr. Barbara McClatchie, DDS prepping with the anchors on Good Day Columbus

To borrow a phrase that Oprah made famous, here’s what I know for sure:

What’s even better than seeing my clients have success being booked on TV shows is having a front row seat to watching them grow by facing their fears, going after their dreams and taking steps into their courage zone. Seeing someone being more committed to their audience and their message than they are to their inner critic is incredibly inspirational. Because when I think about it, here’s a take on what most every client has said to me:

“I’ll go on TV when I lose 10 pounds.”
“I have no idea what I’ll say.”
“Is what I have to say really that different or interesting?”
“I’ll flub up my words!”
“What if I look like an idiot?”
“Will they take me seriously?”
“I want to do it but it’s not a good time because (list the excuses here).

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February 16th, 2017|0 Comments

Guest Expert Interview: Delegation, Time Management and Building Capacity

time-managementI work with people who accomplish a lot and have high aspirations for themselves and their businesses. They are usually scaling their business in some way and because of that, a common struggle they deal with is how to use their time most effectively.

That’s why when I met Lisa Crilley Mallis of Impactive Strategies last month, I knew I had to get her in front of you ASAP! I was so impressed with the success stories she shared with me! I just knew that she had some great insight that would help my clients and others on my list that I have yet to work with directly.

Lisa generously agreed to answer some questions from my clients and here is a 43 minute audio where does just that.

Get ready to shift your mind around how you think about delegating and building capacity!

In our talk, I learned a lot and here are just three highlights that I personally took away from our conversation:

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November 1st, 2016|0 Comments

How to Handle “Can I Pick Your Brain” Requests

fast-company-logoEver get the question, “Can I pick your brain?”

If you want to stop giving your time and expertise away for free but still use these requests to help others, Fast Company uncovered some great options to consider. My strategy is included in this roundup of great ideas. I’ll bet there is something here that inspires you!

Enjoy!

October 25th, 2016|0 Comments

A New Solution to Time Management: Magic 168!

This is a guest post by Lisa Crilley Mallis, a certified coach, author, and speaker, and owner of Impactive Strategies, LLC. We met at the Women’s Business Conference sponsored by NAWBO and immediately hit it off. I know many consultants and coaches feel overwhelmed so I asked her to offer some of her advice. You know I love practical tips you can use immediately so I wanted to share this with you. Enjoy! 

Meredith

Is it possible to make decisions without supporting data? Possible yes, but not effective.

When I ask my clients if they have enough time to get all their tasks done every day, most say, “No!” Most of them come to me because they want to reach greater milestones in their businesses, but feel overwhelmed with the amount of work they have to do.

To get the supporting data needed to create an effective plan, early in our relationship my client will do the Magic 168 exercise. She’ll write down everything she is currently doing and everything she wants to do, and then total the number of hours spent in each category each week. There are only 168 hours in a week – we can compare her total with the number of hours available.

Often, the results are surprising! In fact, just this week two clients had completely different results.

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October 13th, 2016|0 Comments

How a Poofy Dress Helped Me Share My Voice

yellow-dress

I did something last month for the very first time: I took my daughter homecoming dress shopping.

Queue the exasperated mom sigh.

We didn’t find “the one” until a couple of shopping excursions and what I found fascinating is that every dress she liked had the same silhouette:

Fitted beaded bodice, cinched around the waist, poofy short skirt.

Every. Single. One.

I pulled out different looks and was met with the same eye roll I gave my parents when I was teen.

“What’s the deal?”  I asked her.

Turns out, she and many of her friends are all wearing basically the same silhouette: fitted beaded bodice, cinched around the waist, poofy short skirt. In fact, she showed me the dresses that some of her friends have already chosen.

All basically the same.

Somehow I thought that now that she’s in high school, some of the same-i-ness would subside and her personal style would emerge.

I found myself standing there asking her why she needed to be so much like her friends.  Why she couldn’t just try something different on to see if she liked it. Just experiment a bit to see what it felt like. If she let go of the rules she had created for herself, that she just might be pleasantly surprised. I found myself saying, in my best “mother knows best” tone that I remembered being her age and wanting to fit in too.

And then it happened…

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October 9th, 2016|0 Comments

The Other “F” Word We Need to Stop Saying

nervous-womanWhen I read something that says something like, “She fearlessly did X, Y and Z…,” I cringe.

I cringe because it makes me feel inadequate. Like I can’t possibly measure up. Like I won’t ever be as influential as I want to be simply because I don’t walk around being fearless.

I wonder that if it’s true that it takes fearlessness to do something big, how can I possibly have a big impact if I still have that darn fear lurking around like the taste of garlic after eating escargot?

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September 23rd, 2016|0 Comments